The photo above shows an advertisement in Time Magazine for a 1930 Marmon vehicle. I would say the audience would be wealthier people because during the 1930’s, having a car was not as common as it in today. The rhetoric used in this ad would be ethos because the ad shows a paragraph of why Marmon has the best straight eights, which establishes credibility. This ad is different from the ads in later time periods because there is no color, the ad is just in black and white, there is less description on this ad than on the other ones, and this ad does not show a picture of the actual car, but rather a sketch or drawing.
The photo above shows an ad in Time Magazine for a 1960 Ford Falcon. I would say the audience for this ad would be men and also families. Men because the ad mentions the power and luxury interior the Falcon has, and families because the ad mentions the car can fit six people and gets great miles per gallon. Rhetoric used in this ad would be ethos because it mentions that it gets 30 miles per gallon and is America’s lowest priced six passenger car. Both of these facts establish credibility for the ad. This ad is different from the ads in other time periods because, unlike the car ad from 1930, this ad has an actual photo of the car rather than an artist rendering. The ad is different form the 2000 ad because there is no color on the ad, it is black and white like the 1930 ad.
The photo above shows an ad in Time Magazine for the 2000 Chevrolet Suburban. The audience for this ad would probably be for men and families, again. The ad would be relevant for men because the ad mentions the Suburban has great towing and hauling capabilities and a powerful V8 engine. It would be relevant for families because it seats up to eight people.This ad is different from the car ads in previous years because it has color, (although it is not shown in the photo above, the original ad was colored) and this ad shows the car in an open field, which is a staged photo, the photo of the car in 1930 was just a regular non-staged photo of the car.